在Khind 工作了九年，后面四年被打入冷宫。。直到成功转进 Khind Alliances, 在KS Chan的带领/栽培下，我从出江湖，有机会在重要的会议出现，开始榜上题名，开始有人注意我，给我机会表现。。
一来，是那时间表 Missleading... 说是8-5pm。。。突然妈妈拨电来说妹妹不舒服，没吃东西也吐！开车回家时，我是很想告诉妈妈不用紧的，是姐姐的病菌传染给妹妹，没事的。。。 但后来想了想，工作还是我女儿的健康重要呢？？所以飞车回车，速去速回。。。 怎知，wohuidao公司， Presentation完了。。。
我问了问同事，以为他们是跟我开玩笑，叫我去吃。。。问了问几个，也是同样的答案。。后来看来看会议室，见到老板们还在里面，我就以为，可能那些salesman 没有参与第二部分吧？！？！ 再次看时，会议室的人全走了。。
一向来，我最喜欢就是Presentation，喜欢看人Present，也很喜欢上台。。。 所以对这一次的错过，感到很难过。。
虽然KS Chan是说，会将他们的presentation slides 给我，但这不是我要的。。。 我要看他们台上的威风， USD200千，请他们过来，错过真的很可惜
Hi KS,
As mentioned our 3rd project with HBS is to
develop new ceiling fan of modern looking and attractive features, targeting
Gen. Y.
Enclosed is the itinerary of HBS students with Khind.
The profile of students is also attached herewith.
Key meetings to note:
Tuesday, January 6th
We could meet HBS at 9.30am. The meeting shall last
within 3 hours at Ground Floor. Lunch & drinks will be provided. A
room will be provided for their internal discussion after lunch with WIFI
ready for internet connection.
Wednesday January 7th
Market visit/field work begins at 10.30am to 6.00pm.
Venue list already provided to HBS.
Major malls for field work and consumer
research:
1.
KLCC Suria Mall (strategically located
in Petronas Twin Tower in Kuala Lumpur, the capital of Malaysia)
2.
Mid Valley Mega Mall (located in
between Kuala Lumpur and Petaling Jaya)
3.
Sunway Pyramid Mall
Thursday January 8th
Field Recognition dinner by invitation of HBS at
Impiana KLCC hotel from 7pm to 9pm.
Friday January 9th
HBS to meet us at Khind office at 9.30am for work in
progress status and preliminary brief of the presentation. This will ensure the
final proposal well fit the objectives and direction of where Khind should be
heading in ceiling fan segment. Light refreshment will be provided. Meeting
shall end by 11am to give extra time for HBS to repeat field work at shopping
mall just in case.
Monday, January 12th
Final presentation will be held at Khind office at
10am. HBS is required 15 minutes in advance for the set-up. Projector will be
provided by Khind. Business attire is preferred. Lunch is provided after
presentation & group photo.
About 25 Khind employees would attend the presentation
comprises of:
1.
CEO
2.
COO
3.
Head of department from Marketing, Sales, Technical,
Product Development, Merchandizing etc
4.
Senior managers
I will send out the final presentation notice to all
relevant personnel shortly. I also attached previous correspondence to HBS
about the overview of ceiling fan market in Malaysia. Please refer the attached
email for reference.
Albert Tan
GM – Marketing
KMM
**********************************
Hi Shiv,
Sorry for the late reply as I was
travelling and unable to reply you timely. While I’ll be providing a structured
brief about ceiling fan market in Malaysia in weeks to come, I thought of just
sharing below some useful info for your team to start off.
·
Overall
ceiling fan yearly market size estimated in 2014: USD 65 million (considerably
attractive in view of country population of 28million only)
·
Market
segmentation share:
1.
High
end/premium (unit price above US$ 150, mostly designer/deco fans): 15%
2.
Mid
price range with remote control (unit price USD 80 – 150): 45%
3.
Basic
& low price range (unit price USD 35 to 80): 40%
·
Most
ceiling fans are AC operated motor but with the increasing awareness of
Eco-friendly and energy efficiency which consumers going after in near future,
DC operated motor fans will be the future trend and the mass production will
result in economically viable.
While the project is to develop energy saving and
smart features ceiling fans, with aesthetically appealing design to modern
household living in urban area, our main target consumers would be the mid
price range segment. To assist you, following are the key players in the
market:
Panasonic - http://www.panasonic.com/my/consumer/home-appliances/indoor-air-quality/ceiling-fan.html
Sharp
-https://www.sharp.com.my/docs/ProductPageRedirection.jsp
Alpha - http://www.alphamalaysia.com/
Rubine - http://www.rubine.com.my/
Deka - http://www.deka.my/
On the other hand, we would expect Susanna to provide
a detailed schedule on Global Immersion with key milestones soonest possible.
Until then all the best to your team’s preparation. We look forward to meeting
you guys in January 2015. Cheers.
Albert Tan
GM - Marketing
From: Gaglani, Shiv [mailto:sgaglani@mba2016.hbs.edu]
Sent: Tuesday, 4 November, 2014 10:46 AM
To: Albert Tan
Cc: Lalli, Danielle; Mattingly, Elliot; Santos, Felipe; Sidi, Mor; Slater, Bill
Subject: Re: Harvard Business School Team Introduction and Call
Sent: Tuesday, 4 November, 2014 10:46 AM
To: Albert Tan
Cc: Lalli, Danielle; Mattingly, Elliot; Santos, Felipe; Sidi, Mor; Slater, Bill
Subject: Re: Harvard Business School Team Introduction and Call
Dear
Albert,
Thank you
and your colleagues again for taking the time to meet with us. We are very
excited about working with you all in January. If possible please do send us
any additional thoughts or documents that may be helpful as we prepare to
arrive in Malaysia. Have a great rest of your week!
Best,
Bill, Danielle,
Elliot, Felipe, Mor, and Shiv
On Oct 27,
2014, at 10:08 AM, Albert Tan <albert.tan@khind.com>
wrote:
Hi Danielle,
First of all, my apology for the delay in confirming
the telecall with your team.
The only possible time slot would be:
Tuesday, October 28: 9pm EST = Wednesday, Oct 29: 9am
(Malaysia time).
Otherwise it would have to be the following week,
Monday November 3: 9pm EST.
I would prefer Skype and my account is albert.tan_kh.
Would look forward to receiving your call agenda soon. Cheers.
Tan Albert
GM – Marketing
Khind Malaysia
From: Lalli, Danielle [mailto:dlalli@mba2016.hbs.edu]
Sent: Tuesday, 21 October, 2014 5:53 AM
To: albert.tan@khindmistral.com
Cc: Gaglani, Shiv; Mattingly, Elliot; Santos, Felipe; Sidi, Mor; Slater, Bill
Subject: Harvard Business School Team Introduction and Call
Sent: Tuesday, 21 October, 2014 5:53 AM
To: albert.tan@khindmistral.com
Cc: Gaglani, Shiv; Mattingly, Elliot; Santos, Felipe; Sidi, Mor; Slater, Bill
Subject: Harvard Business School Team Introduction and Call
Dear Mr. Tan,
We hope this message finds you well. We wanted
to introduce ourselves as the Harvard Business School FIELD team that will be
working with Khind-Mistral in the coming months, culminating in our visit to
Kuala Lumpur in January. We have attached a PDF to this email that briefly
outlines our educational and professional backgrounds. We are very
excited to work with your team and hope to provide tangible value to the firm
through this project.
To our understanding, the objective of the project is
as follows:
Develop a new product design for
the household ceiling fan that appeals to young urban couples living in Kuala
Lumpur. The concept should consider new energy saving mechanisms
(potentially smart technology), as well as the design and décor of the fan.
Accordingly, we are hoping to set up a call with you
next week to discuss this project scope, along with some background on the
market and Khind-Mistral as a whole. We would also like to take this
opportunity to more formally introduce ourselves and address any questions you
may have. Given the 12 hour time difference between Kuala Lumpur and
Boston, we have listed a few time slots below that may work for you – please
let us know your preference. After solidifying a date and time, we will
follow up with an agenda for the call prior to our discussion. In
addition, please let us know if you would prefer a Skype video conference or a
traditional conference call and we will provide full dial-in/log-in
information.
Monday, October 27: 7am EST or 9pm EST
Tuesday, October 28: 7am EST or 9pm EST
Wednesday, October 29: 7am EST or 9pm EST
Thursday, October 29: 7am EST
Furthermore, if there are any internal company
documents or market research reports that you feel may be of particular
relevance to our project, we would love to review these before or after the
call. Thank you for your help, and we look forward to a
productive discussion.
All the best,
Shiv Gaglani
Danielle Lalli
Elliot Mattingly
Felipe Santos
Mor Sidi
Bill Slater
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